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How to Effectively Find Your Audience on Social Media

Social media is the most effective way to find an audience today. With millions of users in the United States alone, effectively marketing your content on social media can lead to great success. It can be difficult to cater to so many users though, so it is important to understand how to best use social …

How Probiotics Work to Improve Your Health

Probiotics are some of the most popular health supplements used across the country. With over 20 million Americans suffering from a chronic digestive disease, people look to probiotics to help heal their digestive system. So how do probiotics work, and do they actually help people feel better? Probiotics are marketed as helping to build “good …

Why You Should be Using Facebook Watch to Build Your Brand

As of 2022, Facebook is the most-used social media platform in the world, with users spending an average of 19.6 hours per month browsing the site. This dependence can be harnessed into a marketer’s dream, giving you access to millions of receptive individuals who could benefit from your product or service.   As an entrepreneur or …

Generation Z: The Newest Addition to the Economy

Gen Z is made up of more than 2 billion young people! Gen Zers all fall between the ages of 10 and 22, meaning the vast majority of them are starting to make and spend their own money and are thinking about the products and brands they want to support. With such a large group …

Why You Need an Analytics Partner: Switching to Google Analytics 4

The world of enterprise analytics is shifting.  By 2028, the data analytics market is expected to be worth over $500 billion.  Approximately 28 million active websites use Google Analytics, and the company just announced an important shift.  Google recently publicized that Universal Analytics, introduced in 2012 as their data analytics processing feature, would stop processing …

Market Volatility, Sanctions, and the War in Ukraine

War has historically led to economic downturn and volatility and the war in Ukraine is no different. The West, through sanctions, is taking action against Russia’s invasion. This comes in the form of removing Russian banks from SWIFT, stopping Russia’s international payments. It comes in the form of the U.S stopping all oil imports from …

How You Can Help Victims of Domestic Violence in Your Community

It is an unfortunate fact that over 200 million womens and girls experience intimate partner violence in a typical year. These women and girls could be our sisters, mothers, friends, or co-workers. 19% of people know a friend or family member that has been the victim of domestic violence, and 17% of people know someone …

UX Factors That Affect Your Website’s SEO Rankings

It’s no secret that a great user experience (UX) is important to the success of any website. But what many people don’t realize is that UX can also have a significant impact on a website SEO rankings. There are several UX factors that can affect your website’s SEO, including site speed, mobile-friendliness, and content usability. …

Would You Start Your Business if You Knew the Success Rate of Startups?

How risk-averse are you? Better find out, if you are considering starting a business. And how do you feel about people? Your success rate will depend on these things. And more. Consequently, the key issue is: what are the reasons why startups fail? Is it as a result of a loss of sight? Is it …

Cloud Technology Can Reduce Emissions in Financial Service Industry

Consumers have benefited immensely from the fintech revolution. FInancial transactions are easier than ever before, but that ease comes at a cost. For every financial transaction made, there are often carbon emissions associated with back-end processes making them possible. Due to the increased prominence of climate change issues, sustainability is becoming an important topic for …