Category: News

Information and Technology News

Why You Should be Using Facebook Watch to Build Your Brand

As of 2022, Facebook is the most-used social media platform in the world, with users spending an average of 19.6 hours per month browsing the site. This dependence can be harnessed into a marketer’s dream, giving you access to millions of receptive individuals who could benefit from your product or service.   As an entrepreneur or …

Generation Z: The Newest Addition to the Economy

Gen Z is made up of more than 2 billion young people! Gen Zers all fall between the ages of 10 and 22, meaning the vast majority of them are starting to make and spend their own money and are thinking about the products and brands they want to support. With such a large group …

Why You Need an Analytics Partner: Switching to Google Analytics 4

The world of enterprise analytics is shifting.  By 2028, the data analytics market is expected to be worth over $500 billion.  Approximately 28 million active websites use Google Analytics, and the company just announced an important shift.  Google recently publicized that Universal Analytics, introduced in 2012 as their data analytics processing feature, would stop processing …

Market Volatility, Sanctions, and the War in Ukraine

War has historically led to economic downturn and volatility and the war in Ukraine is no different. The West, through sanctions, is taking action against Russia’s invasion. This comes in the form of removing Russian banks from SWIFT, stopping Russia’s international payments. It comes in the form of the U.S stopping all oil imports from …

How You Can Help Victims of Domestic Violence in Your Community

It is an unfortunate fact that over 200 million womens and girls experience intimate partner violence in a typical year. These women and girls could be our sisters, mothers, friends, or co-workers. 19% of people know a friend or family member that has been the victim of domestic violence, and 17% of people know someone …

UX Factors That Affect Your Website’s SEO Rankings

It’s no secret that a great user experience (UX) is important to the success of any website. But what many people don’t realize is that UX can also have a significant impact on a website SEO rankings. There are several UX factors that can affect your website’s SEO, including site speed, mobile-friendliness, and content usability. …

Would You Start Your Business if You Knew the Success Rate of Startups?

How risk-averse are you? Better find out, if you are considering starting a business. And how do you feel about people? Your success rate will depend on these things. And more. Consequently, the key issue is: what are the reasons why startups fail? Is it as a result of a loss of sight? Is it …

Cloud Technology Can Reduce Emissions in Financial Service Industry

Consumers have benefited immensely from the fintech revolution. FInancial transactions are easier than ever before, but that ease comes at a cost. For every financial transaction made, there are often carbon emissions associated with back-end processes making them possible. Due to the increased prominence of climate change issues, sustainability is becoming an important topic for …

dr. chris brummer fintech beat

Pierre Le Veaux Discusses Equity Crowdfunding On the Fintech Beat Podcast

Raising capital has undergone many iterations—from government backed loans to borrowing from banks.  But over the last decade, ever more innovation has occurred through the rise of the internet.  Few have been more significant than equity crowdfunding, a means of raising capital through online platforms where investors fund young or upstart businesses seeking capital. Notably, …

Three Reasons Why You Should Use WordPress For Your Website

Three Reasons Why You Should Use WordPress For Your Website

WordPress is a blogging platform developed by a community of volunteers. It is one of the most widely used CMSs on the internet and currently powers 35% of websites. Its popularity is growing quickly and hundreds of new plugins are added every day. In fact, WordPress is used to power 35% of the world’s websites. …