5 Ways to Get Your Brand into the Real World
Getting offline is key if you’re trying to get your brand known, whether it’s a new start-up or a small business that has been around for a while. You can’t just rely on social media posts; you have to find ways to put yourself in people’s faces – literally.
With this in mind, here are some of the best ways to get your brand into the real world and physically in front of your target audience.
1) Meet With Your Customers
Pairing up with a customer is a great way to make your brand known. Ideally, it should be done during the start-up phase of your business, as you don’t want to hide behind a huge corporation at this point in time.
However, once you’ve built up a strong brand and loyal customer base, it’s worth going down this route. As well as being an effective and cost-effective way of getting your name out there, it allows customers to get to know your staff and interact with them personally.
2) Free giveaways and competitions
Free giveaways and competitions are great ways to get your brand known. Whether it be branded pens, water bottles, and t-shirts, or something a little more unique and special like custom Converse, you can use these to get your brand seen and create potential customers.
There are a few ways you can do this, but the best way is to offer a promotion that works along with the giveaway. For example, ‘enter our giveaway contest and get a 10% money-off code for your next order!’, ‘buy one of our water bottles and get a free coffee!’, or ‘buy one of our pens and get 10% off your next purchase!’
Doing this not only means more brand awareness but will also give you an excuse to talk about your company and how amazing you are at what you do.
3) Sponsor the local team
Sponsoring a local team or sports club is an effective way of getting your brand out there. However, it’s not something everyone can afford, so be sure to check if it’s feasible before committing.
It could also help you gain a good reputation in your local community among other companies so that when businesses contact you, they’ll be more likely to work with you than others
4) Hold recruitment events/marketing days
This is more of a bigger business marketing move but is still suitable for small businesses and start-ups alike. If you’re looking at expanding your company and need more staff, this is a great way to recruit new faces for the future.
Have a stall at a local event while ensuring you have something to give away (like branded items and business cards), and make sure you’re out there engaging with people and talking about what your company offers. Not only will this help with recruiting new staff, but it’s a great way to gain new customers for the future.
5) Get creative
As well as hanging up A4 posters in libraries and other places, you can get creative and make your own. Whether using A3 sheets of paper or making huge posters using clear backgrounds, it’s up to you! These can be used as temporary marketing until you can afford something more permanent. They’re also an easy way to get attention without spending a lot of money.
These are just some of the ways to get your brand known in the real world. Of course, there are plenty of others, but these are five great methods that are cost-effective and easy to do.