8 Techniques to Brainstorm Better Idea For New Content

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8 Techniques to Brainstorm Better Idea For New Content

Did you know 60% of marketers invest in content creation every day? As businesses continue to realize the potential of content marketing, there is increased competition to create engaging content.

However, consistently coming up with new content ideas can be exhausting. That’s where brainstorming comes in. It offers insight into new niches and topics that can help create a holistic content marketing strategy.

8 Brainstorming Techniques For New Content

We have listed some of the most effective brainstorming techniques that will help you to generate new creative content.

1. Make A Concept Map

A concept map is a way of organizing your ideas with the help of tables, charts, and pictures. With the use of visual aids, you can gather all of your content ideas on one page. You can use Miro, an online concept map maker, to write down your thoughts easily.

Mapping rough ideas out can help reveal relationships between different topics and genres. It also helps boost creativity and helps visualize your content strategy.

2. Freewriting

Freewriting allows you to write whatever comes to your mind. Give yourself almost 15 minutes, and then start writing without hesitation. Don’t worry about any grammatical errors, typos, or any contextual issues.

The idea is to let your ideas overflow. Once your time is up, go through your written information. Between the incoherent structure and mistakes, you will find many little gems, golden pieces of insights, discoveries, which you can use in your content.

Moreover, this technique will help you to find your hidden creativity and some extraordinary ideas.

3. Looping

Looping is an enhanced version of freewriting that helps you focus on your raw thoughts and insights hidden deep inside your subconscious mind.

Loop from one freewriting exercise of five to ten minutes to the next until you have a chain of multiple freewriting pieces. In this exercise, make sure to follow the freewriting rules so that every outcome is more detailed than the others.

Thoroughly read all of your freewriting looping cycles and explore all the creative ideas, phrases, and sentences. Moreover, you will probably notice a recurring subject concept or theme that you have been thinking about unintentionally. Or, you can find a new idea or theme which you can use in your future writing project.

4. Listing

Listing helps you write down a list of words, sentences, phrases, and basic information while writing about a certain topic or trying to explain a specific idea.

For example, if you are writing on cooking skills, jot down aspects you might be covering in your content, such as the importance of cooking skills, ingredients, elements, etc. Do not hesitate to write anything that comes to your mind as no one will be judging you.

Moreover, do not edit at this point; let it be as raw as possible. Finally, once you are done listing, gather those logically, which will help you structure your piece.

5. Mind Map

A mind map is a pictorial form of your thoughts. You put the central top in the middle and write associated ideas around it.

It is one of the most used brainstorming techniques that writers use. It allows them to think beyond a topic and allow them to discover subtopics and related topics to cover in their content.

6. Nut-Shelling

Nut-shelling helps in summarizing the topic you will work on. For this brainstorming technique, you break down your ideas into two or three sentences. It enables you to work on both major and minor ideas to use them in your content. Moreover, these ideas work as the essence of the subject.

7. Research

It is always important to research before writing on a topic. First, check all the related sites, blogs, articles, and grab all the important elements to be covered. Others will appreciate your work if you have relevant stats and facts.

 Secondly, it will help you adapt to different writing styles.

8. Cubing

Cubing is an important thinking method that analyzes a topic from six different angles, just like a cube. It covers:

  • What exactly is it about?
  • What is it similar to or dissimilar to?
  • What are the main elements?
  • How can it be put to use?
  • What are its advantages and disadvantages?
  • How can you support or oppose it?

It will help if you have a plan or perspective for approaching your topic or project by the end of the activity.


If you ever get stuck in creating new creative ideas for your content, try using brainstorming techniques. These techniques will help you discover your hidden creativity and give a unique perspective to tackle a topic.

You will have multiple ideas to shape your content according to your abilities by the end of the day. It can also be done as a team activity to benefit the most from shared ideas and strategies.