Navigating Customer Loyalty with Mobile Apps
Loyalty rewards apps have become all the rage among consumers. People can now earn points by buying from their favorite brands on a frequent basis. These points can be redeemed for some pretty cool perks, such as huge discounts on orders, exclusive merchandise that the average consumer doesn’t have access to, and even free goods. Due to all of these benefits, customers are encouraged to shop exclusively with one brand so they can concentrate their points in the app. Businesses excel with this strategy because they gain sales on a consistent basis and a reduction in competition.
There are a lot of apps that fall into this category on the market. Some of the main sectors being served include the restaurant, shopping, and traveling industries. However, different apps capture different markets for the two main types of mobile app stores: Google Play by Android and the App Store by Apple. For example, in the restaurant industry, Chick-fil-A reigns in the App Store as the number one most downloaded app. However, it comes in fifth place in Google Play, being outranked by Domino’s, Dunkin, Arby’s, and McDonald’s. Most of the time, there is a lot of overlap between apps that are downloaded at a high frequency, despite differences in phone users.