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Live video has become increasingly effective and popular.  With streaming gaining popularity, consumers want more and more live videos.  Businesses need live video in this digital age, for 75% of CEOs claim that video conference calls will entirely replace audio-only conference calls, and 70 percent of professionals work remotely at least one day a week.  Likewise, 45 percent of teams use video calling tools weekly, and 43 percent of remote and in-house teams use a video conferencing solution.  

As live video impacts multiple industries beyond live meetings, its ability to impart information is invaluable as visuals are processed 60,000 times faster than text by the human brain.  However, effective live video poses technological problems, such as bandwidth fluctuations, inconsistent video quality, encoding pitfalls, secure privacy, device incompatibility, and poorly-designed user interfaces.  Low-quality live video means wasted time due to loading before meetings and reliance across multiple platforms.

The future of live video can be seen through the advent of single stream technology that alleviates the headaches hindering the effectiveness of streaming.  This also provides stable meetings with low bandwidth, integrated cloud processing, and is free from tracking and data mining while remaining GDPR compliant.  Solving the challenges of live video makes meetings, live streaming, and more easy to create.

College is one of the greatest determining factors of success in the modern world, yet still, for more and more people every year, it’s just not worth the investment. Undergraduate enrollment fell by over 7% from 2019 to 2021, a historic decrease. What’s causing this dramatic shift in college enrollment?

The answer is naturally complex, but with a focus on two prominent factors. Colleges are costing more and returning less. The cost of a college degree has been rising far beyond the normal scale of inflation, or any other relevant economic variable. This would be fine if the degree was worth as much as its cost, but it’s not. 73% of graduates have a degree unrelated to their major.

This means that less people are going to college, and those that do may not even end up in the field of their choice, let alone making the amount of money they’d like. It’s forces like these that are putting a strain on universities and forcing them to spread finances thinner and take in weaker applicants. Still, there is one exception to almost all of these factors, prestigious schools. Ivy league and comparable universities have all retained the value of their degrees and managed to even up their enrollment rates.

This makes the prestige of the school an even more important factor year over year. This is unfortunate when considering the types of schools on the brink of closing were never even close to Ivy leagues in the first place. While they may be thriving, it’s yet to be seen exactly what will happen to the rest of the world’s colleges as they become less and less appealing year after year.

Historically, gold has been a fantastic investment to protect against economic volatility.  In an age of inflation, gold is a stable choice.  Since the early 1930s, the U.S. dollar has lost 99% of its value against gold.  Amidst the shutdowns due to COVID-19, supply and demand were greatly affected.  Due to this, our economy is experiencing an unconventional recession.  Inflation is having a great effect on the value of the dollar, and it is not expected to slow any time soon.  American investment advisor Harry Browne, claimed, “When paper money systems begin to crack at the seams, the run to gold could be explosive.” 
Gold is an incredibly smart investment for many key reasons.  As an investment, gold is relatively low risk; there is a 0% counterparty risk, meaning the probability of another party defaulting on their obligations is virtually impossible.  Additionally, during economic recessions, gold has historically increased in value; namely, gold saw over a 100% surge in interest during the 2008-2012 recession.  Unlike traditional savings accounts, gold has a higher yield, and it also has a high investment return rate.  During economic strife, gold is in high demand, making it a good asset to have during periods of economic uncertainty.  To protect your bottom line, go for the gold.

For anyone that’s ever had Jiffy peanut butter, read the Berenstain Bears, or owned a Monopoly box with a monocled Monopoly man on it, well, check again. These are three examples of what has now been deemed the Mandela Effect. Named after the misremembering of Nelson Mandel’s death in 1980.

Jiffy peanut butter is simply Jif, the Berenstein Bears are actually the Berenstain, and the Monopoly man never had a monocle, these are three facts. Although searching around the internet and asking strangers may produce some different answers. How could this possibly be? Not just one or a few but thousands of people misremembering the same things.

This is the power of the Mandela Effect, and why it has been pushed as far as to be a government conspiracy or multiverse theory. Unfortunately the real answer is not nearly that complex, instead, the answer is that human memory is flawed. Not just a little bit flawed either, but massively vulnerable to manipulation and mistakes.

Memory is the brain’s attempt to recreate past realities in one’s mind, but it rarely does a perfect job. This is due to conformity, priming, memory source errors, false memories, and a slew of other psychological effects. These are all exerted on the average person daily, and typically even without any intention of changing someone’s memories. 

This explains why these little mistakes and gaps in memory can emerge. The Mandela Effect is a simple and generally harmless example, but the manipulation of memory can be pushed pretty far. It’s important for every individual to be aware of not only where their memories come from, but how they’ve been influenced. 

The truth is hard to come by, but by no means impossible to find. Fact checking, awareness, and an understanding of one’s personal limitations are essential to having a consistent worldview. The Mandela Effect goes to show what happens when little chips in one’s memory can be found.

Social media is the most effective way to find an audience today. With millions of users in the United States alone, effectively marketing your content on social media can lead to great success. It can be difficult to cater to so many users though, so it is important to understand how to best use social media to your advantage. 

Before creating content on social media, you first need to know what kind of content you want to make. Is your content entertaining or educational? Is it easy to consume, or is it for a niche group? These questions will help you better understand your target audience. Every social media platform is used differently by different groups of people, and knowing what audience you have can help you to tailor your content to a specific platform.

A common mistake when trying to build an audience is creating the same content across all social media, but this often does not work. Understanding the audience you want to reach and tailoring content to them on only one or two platforms is the best way to grow your platform overall. 
After finding your audience, it is important to keep up with demographics to continue making content that will be enjoyed and spread to grow your audience. To learn more about how to create content that will grow your social media audience, take a look at the infographic below:

Probiotics are some of the most popular health supplements used across the country. With over 20 million Americans suffering from a chronic digestive disease, people look to probiotics to help heal their digestive system. So how do probiotics work, and do they actually help people feel better?

Probiotics are marketed as helping to build “good gut health”, but what does that mean? The gut is a microbiome that is affected by different life habits. Things like antibiotics, excess sugar, or a lack of movement can make the gut unhealthy and cause digestive discomfort. Probiotics help to colonize the digestive tract to help reverse these symptoms and help improve your overall digestive health.

While claims that probiotics can help heal conditions like respiratory infections, metabolic disorders, and food allergies have yet to be proven, research does support that probiotics are effective in other ways. Probiotics are known to improve symptoms of digestive discomfort, clostridium difficile infections, and even necrotizing enterocolitis in infants!

It has been proven that probiotics are effective in healing certain digestive related conditions. If you think you may benefit from probiotics in your diet, talk to your doctor to see if it is the right choice for you. You can also take a look at the infographic below for more information:

As of 2022, Facebook is the most-used social media platform in the world, with users spending an average of 19.6 hours per month browsing the site. This dependence can be harnessed into a marketer’s dream, giving you access to millions of receptive individuals who could benefit from your product or service.  

As an entrepreneur or business owner, you’ve probably already set up your Facebook brand page or paid for boosted adverts. But have you delved into Facebook’s innovative video platform, Facebook Watch?

Facebook Watch is a streaming service that lets users post videos, like this one, to a large audience without forcing them to navigate to another platform, like Youtube. This inbuilt streaming service is a great way to build your brand and engage with prospective customers.

Here are five key reasons why:

1) It’s Free

One great reason to incorporate Facebook Watch into your marketing strategy is that it won’t cost you or your audience anything. While paid adverts can quickly deplete your budget, creating stories or short clips to promote your brand is completely free and can result in high levels of audience engagement. 

2) Videos are Personalized

A frustrating thing about promoting your brand can be identifying your target audience. Facebook Watch takes the guesswork out by only showing your video on the Facebook Watch feed of people who have nominated relevant interests. For example, your new mold remover might appear on the Feed of a mum who has previously liked cleaning tip Facebook groups. Research has shown that this targeting process significantly improves ad performance and responsiveness.

3) Connect with Customers in Real Time

Using Facebook Live, content creators can stream videos to Facebook Watch in real-time. This feature is a powerful opportunity for brands to introduce new products or services before they launch and create hype. You could also use this feature to present live demonstrations of your existing line-up to reignite interest.

A key benefit of live content is the ability for your audience to interact with you more directly. While you broadcast, your customers can leave comments with any suggestions or criticisms they might have. You can then answer these in real-time to alleviate consumer and promote engagement. Studies show that even addressing negative comments about your brand can do wonders for your brand’s PR. Customers feel empowered when they can have their say.

4) Increase Your Reach

Posting videos on your brand’s website or even Youtube makes it more difficult for your fans to share your content. Although sharing is possible, most people simply won’t bother. Content on Facebook Watch, however, can be shared to a user’s (or friend’s) timeline in just two clicks. This increases the likelihood that your content will be disseminated and receive increased engagement.

5) Collaborate with Influencers

We’ve talked about creating your own videos, but Facebook Watch is also ideal for collaborations. Facebook Watch is home to a great deal of content, including influencer videos, skits, and episodic series. 

If you can strike up a deal, such as a free product in exchange for a mention, your product could be featured in a well-known content creator’s work. A product placement (e.g. an actor drinking your coffee in a scene) can work well to unobtrusively put the idea of purchasing your goods/services in the audience’s mind and may be more effective than a hard-sell sales pitch. The idea that an influencer is associated with your brand can also increase customer trust in your product.

Using Facebook Watch is an easy way to reach Facebook’s over 1.82 billion users and boost the growth of your brand online.