Consumer privacy has been a growing concern for many years, and never more than now when the COVID pandemic has opened up new doors and windows for cyber criminals to exploit individuals and businesses.
Governmental authorities have noted the need for additional regulations in this arena and have taken action on behalf of every internet user to protect their privacies. The eDirective and the GDPR (General Data Protection Regulation) and the state-specific Patchwork Privacy in the US, have bolstered security for users and have put data collection back into the hands of the individuals.
While these privacy protection efforts are great for consumers, they do pose a significant problem to any business with an online presence.
These businesses rely heavily on cookies and tags to track consumer data and to be informed about the needs, interests, and trends of their target audience. In fact, without the ability to track such data, businesses would have no use or purpose for their data analytics, which guide their business movements in very significant ways.
Fortunately for these businesses, the use of traditional cookies is not the only way to collect consumer data. In fact, businesses can use “privacy-centric” methodology to keep track of important consumer data while still complying with regulations and keeping their consumers safe.
Source: InfoTrust
