Marketing oneself in the real estate industry is especially difficult, according to real estate investor Shalom Lamm. In fact, for brokers and agents the market could not possibly be more competitive and heavily populated. So what are ways in which agents can seek to distinguish themselves from their colleagues and associates who amount to competitors?
For one, the internet has afforded them a vehicle by which to promote themselves. Besides designing their own personal websites, the ability to use social media and different digital platforms to seek to educate prospective clients about your distinct traits as a broker is a tremendous value.
Inevitably, some brokers have been able to use these social media and digital vehicles for constructive ends. In fact, some credit these platforms for the ability to have closed successful deals in the past. For good reason, according to prudent analysts like Shalom Lamm.
