Phaneesh Murthy and Primentor ensure that disruptive technologies don’t disrupt business
Phaneesh Murthy has been helping businesses achieve greater efficiency, innovation, and cost-savings for over three decades. His strategy consulting firm, Primentor, is renowned for its ability to enhance organizational health using tried-and-true, data-backed approaches. Primentor shines especially in the realm of disruptive business growth, deploying an array of tools to ensure that firms are equipped to be future-proof.
In recent years, game-changing disruptive technologies like artificial intelligence, blockchain, and ever-evolving e-commerce practices have left indelible marks on the business landscape. Entrepreneurs who hustled to leverage these technologies have enjoyed the first crack at emerging markets. Established organizations, often slower off the mark in these scenarios, lose out on opportunities to reach new customers or refine processes with new tools. Disruptive technologies’ influence is strong, and those who do not create roadmaps for the changes ahead can find themselves left behind as their competitors succeed.
Primentor is the solution to the disruptive technologies problem that faces many organizations. Helmed by Phaneesh Murthy, a leader whose experience in successfully restructuring Fortune 500 companies has made him a revered business strategist, Primentor has corporate dynamism in its very DNA. Primentor helps firms face the challenges presented by disruptive technologies head-on, and these organizations won’t just be weathering the storm: they’ll be ready to use these technologies to dominate in their industry. With Primentor, a threat becomes a market advantage.
Primentor helps organizations accept and incorporate disruptive technologies using a three-pronged implementation strategy. First, during disruption discovery, Primentor assesses the organization’s current operations and business models. Once a picture of the current business environment has been painted, Primentor scans for potential future weaknesses, leveraging deep knowledge of industry and disruptive technology trends. Once areas of concern have been identified, business impact analysis follows. In this step, Primentor maps out different scenarios, demonstrating how specific disruptive incidents could occur, and how to best respond to them. Disruption management is the name of the game in this phase: Primentor provides specific tools and strategies to the organization to intersect with disruptive technologies without losing a step.
After undergoing the first two phases, an organization is equipped to effectively manage disruption, but Primentor takes it a step further. In the final phase, innovation culture development, Primentor equips the business to not just survive, but thrive. The firm’s industry-leading framework fundamentally changes the culture of the business, encouraging new ideas, seeking the input and collaboration of different domains and industries, and creating a lifecycle structure that supports experimentation, innovation, and disruptive opportunities. This essential toolkit transforms the organization, shifting its stance from defensive to offensive. No longer dreading disruptive technologies’ effects on its business, the organization can now welcome it—and leverage the opportunities.
Primentor’s continued success in the disruptive technology space is a testament to the skills of its founder. Time and again, Phaneesh Murthy has taken low-performing businesses and made them wildly profitable, to the tune of millions, sometimes billions, of dollars. A deeply experienced consultant with knowledge gained from decades of deal-making, he has a knack for correctly reading industry trends and then successfully implementing organizational changes in response. He has built a team at Primentor that shares his vision, skill set, and innovative spirit, so it’s no surprise that Primentor is a top-flight practitioner. Organizations concerned about an aging business model know exactly where to turn.