Technology Has Changed the Media Industry
Media analysts like Ken Kurson are seasoned professionals who have led extensive careers in the journalism industry. Indeed, there’s little doubt concerning the impact that technology has had on the media industry and on the ways in which consumers now get their news. But this has also had a very substantial impact on the sources of revenue for many of these same media properties.
For instance, whereas print properties afforded advertisers only one place in which to sell their products or services, the web opens up all sorts of different opportunities. For news properties that have dedicated substantive amounts of resources to advancing their digital profiles, they have also been able to reap financial rewards of such investments.
Indeed, the digital advertising revenue of some news properties has far exceeded print revenue streams that may have existed in the past. It’s for this reason that innovators in the industry like Ken Kurson believe in the continued need to adapt to the changes taking place throughout the industry.