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Color is something that is valued by everyone that can see it. It’s undeniable in the world of the arts, the practical world, and is even a fascinating scientific topic. One area where color’s value often goes unconsidered is within the field of marketing. Interestingly, color is actually the number one considered factor in marketing. Accounting for 62-90% of the decision to purchase.

How could this be? How could something as simple as the color of an object or marketed space be so important. First, think about buying a new home. The house with soft blue and tan walls is in clear contrast to the house with black and orange ones. Certain colors produce certain effects, and some of these effects are more situational.

Now think about the most prominent brands in the world. It’s no coincidence so many food brands are red, red leads to more conversion than any other color. It gets people buying unlike any other color. Green on the other hand is seen as a color of creativity. Its connections to nature and peace make it a great choice for any creative or more natural brands.

It can be a surprising thought, but there are thousands of people who just think about color. Marketers that want to create the perfect impression will move between effectively identical shades. The research shows that it matters though, at the end of the day that is all that matters. While color is rarely a cognitive influencer, it is most certainly a subconscious one.

Those new to the oil and gas industry might not know the lingo behind the process. The upstream category comprises all those activities, such as starting geological surveys. It also includes appropriate land rights and production strategies that reap maximum results. Such plans include onshore and offshore drilling.

However, before we delve into the changes associated with the oil and gas industries, we must have a clear idea of the two qualities to assess crude oil. These are density and sulfur content. The unit to measure density is API gravity, which starts from light (high API gravity/low density) to the heavy variety (low API gravity/high density). 

On the other hand, sulfur content can vary from sweet which contains a low sulfur content, to sour variety, with a high sulfur content. The light crude oil types get priced more than the other types and get greater appreciation. Additionally, it is more convenient to refine it to gasoline as opposed to heavy and sour crude oil.

Natural gas also gets produced alongside oil and in most reservoirs. The two basic categories of gas are dry (pure methane) and wet (existing in the compound of hydrocarbons like butane). Wet gas has the advantage of increasing the overall revenue for the producers. The reason behind such potential profits is that the waste products derived from it, such as the other hydrocarbons and other condensates, can get transported and sold individually.

When speaking of the United States, the shale gas breakthrough made a landmark in energy consumption and production history. It is perhaps because of this reason that the United States ranks as one of the fastest and largest natural gas exporters of all time. Alongside this breakthrough was the expansion of oil and gas field exploration through the two newly added systems, including horizontal and hydraulic fracturing. 

Exploration in the Fields 

Oil and gas field exploration talks about the many procedures and methods to find out the best sites for drilling. Over many years, explorers face fewer issues, such as oil seeps, and science and technology have drafted much more efficient systems to make exploration possible. Several surveys get conducted daily, which use several ways, such as analyzing the subsoil and seismic imaging for exploration onshore. 

The process further gets streamlined because companies now need legal mineral rights after clearing a concession agreement. It means that all extracted material falls under the custody of the producer after reaching a production-sharing agreement. In such an agreement, the government still exercises some ownership and participation rights.

Furthermore, extraction can become hazardous to health and may call the need for atrocious amounts of funding. To put into perspective, the money lost at a failed exploration expedition involving seismic studies and drilling a dry well can rise to about $5 million to $20 million. That, too, per every exploration visit. 

Hydraulic Fracturing

Hydraulic fracturing ranks as one of the most prominent techniques to create high pressure for extracting oil or gas from a potential mine. The technology got introduced in the 1940s but only recently put into practical use in the late 1990s. One of the many names behind its existence is George Mitchell, who introduced The Mitchell Energy & Development Corporation. Its new method of using slick water fracturing extracted the two minerals from areas where it was initially unheard of. These included drilled wells, coalbed wells, tight sand contraptions, and shale formations. In today’s world, fracturing remains a common practice in the oil and gas industry. It gets used most in the United States of America. Surprisingly, 90% of oil wells in the States use this specific extraction method. 

The process received so much recognition that it led to the closure of most conventional reservoirs that had existed at the time.

Last Thoughts 

On a brighter note, a successful exploration site can easily make enough profit to counter the money lost in production.  Therefore, companies always get advice to see how much they can produce in oil or gas that can prove to become economically reliable. Such estimates depend mainly on the technological expertise of the company, together with regular assessments. Other factors that determine output and profit include prices and the current infrastructure.

We hope this article helps you understand a lot about the challenges faced by oil and gas companies. If you like reading, don’t forget to share it with others. 

Infographic created by Smartcorr Systems, a corrosion monitoring equipment supplier

Getting offline is key if you’re trying to get your brand known, whether it’s a new start-up or a small business that has been around for a while. You can’t just rely on social media posts; you have to find ways to put yourself in people’s faces – literally.

With this in mind, here are some of the best ways to get your brand into the real world and physically in front of your target audience.

1) Meet With Your Customers

Pairing up with a customer is a great way to make your brand known. Ideally, it should be done during the start-up phase of your business, as you don’t want to hide behind a huge corporation at this point in time.

 However, once you’ve built up a strong brand and loyal customer base, it’s worth going down this route. As well as being an effective and cost-effective way of getting your name out there, it allows customers to get to know your staff and interact with them personally.

2) Free giveaways and competitions

Free giveaways and competitions are great ways to get your brand known. Whether it be branded pens, water bottles, and t-shirts, or something a little more unique and special like custom Converse, you can use these to get your brand seen and create potential customers. 

There are a few ways you can do this, but the best way is to offer a promotion that works along with the giveaway. For example, ‘enter our giveaway contest and get a 10% money-off code for your next order!’, ‘buy one of our water bottles and get a free coffee!’, or ‘buy one of our pens and get 10% off your next purchase!’

Doing this not only means more brand awareness but will also give you an excuse to talk about your company and how amazing you are at what you do.

3) Sponsor the local team

Sponsoring a local team or sports club is an effective way of getting your brand out there. However, it’s not something everyone can afford, so be sure to check if it’s feasible before committing. 

It could also help you gain a good reputation in your local community among other companies so that when businesses contact you, they’ll be more likely to work with you than others

4) Hold recruitment events/marketing days

This is more of a bigger business marketing move but is still suitable for small businesses and start-ups alike. If you’re looking at expanding your company and need more staff, this is a great way to recruit new faces for the future. 

Have a stall at a local event while ensuring you have something to give away (like branded items and business cards), and make sure you’re out there engaging with people and talking about what your company offers. Not only will this help with recruiting new staff, but it’s a great way to gain new customers for the future.

5) Get creative

As well as hanging up A4 posters in libraries and other places, you can get creative and make your own. Whether using A3 sheets of paper or making huge posters using clear backgrounds, it’s up to you! These can be used as temporary marketing until you can afford something more permanent. They’re also an easy way to get attention without spending a lot of money.

Final Thoughts

These are just some of the ways to get your brand known in the real world. Of course, there are plenty of others, but these are five great methods that are cost-effective and easy to do.

Bedding is important when it comes to getting good sleep. People all over the world have actually spent $87 billion in total on bedding in 2021 with around 66% of people continuing to use flat sheets. Most people choose to use a comforter or blanket when they sleep. 

About 32% of Americans wash their sheets once every week, although more than half of American couples change their sheets every two weeks. 51% of single American men actually wash their sheets once every two and a half months. Many Americans have acknowledged that they are too busy to change their sheets often with others simply saying they usually forget. 

Changing your bed sheets is an important task, but so is washing your bedding properly. Experts say that it’s best to wash pillowcases and sheets every week. On the other hand, blankets shouldn’t go unwashed for more than three months while pillows should be cleaned about every six months. In the U.S., 24% of people didn’t know that they should wash bedding regularly while 19% of people believe showering before bed is enough to keep the sheets clean. 

Interestingly, a survey gauging the amount of satisfaction people had with their quality of sleep showed that people who went just 12.8 days between washes were very satisfied. Those who were very unsatisfied with their sleep went almost 20 days between washes. In fact, 68% of Americans continue to struggle with falling asleep at least once every week. If you’re seeing tearing or holes, noticing seams splitting, smelling odors even after washing, or waking up with allergy symptoms, it might be time to change your sheets. 

When it comes to choosing sheets, one important factor to look at is the material. Linen and sustainable plant-based fibers are both fairly breathable fabrics while silk and cotton are comfortable during all four seasons. Polyester is a non-breathable fabric, but in terms of bedding, it’s the most durable and affordable. 

Cotton quality is also an important factor to consider as longer staples (or length of the fibers used for the fabrics) create more durable and softer sheets. Egyptian cotton is usually used to make extra-long staple cotton while “100% cotton” can typically be seen with short staple cotton. Paying attention to the weave can be beneficial as well as they can change the durability and softness of the sheets. There are three weaves you can choose from: percale, sateen, and twill, with percale being a fine weave and twill being thicker.

In terms of thread count, higher means smoother, more durable sheets that can be thicker and heavier than lower thread counts. Ply is the number of fibers that go into making one thread with single-ply having a softer texture and higher durability that comes with a tight weave and two-ply having a rougher feel and lower durability attributed to a loose weave. There are typically two different sheet sizes to choose from with standard covering seven to 14 inches and deep fitting 11 to 17 inches. Color can be a necessary quality to think about as well if you are worried about cleanliness, promoting a more restful sleep, or stimulating morning wakefulness. 

No matter what choices you make for your sheets, finding ones that align with your preferences can be beneficial to your sleep.