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How to Boost your Company’s Image with a Remarkable Explainer Video

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When people search up a query on the Internet regarding a specific product or service, they do it keeping a single factor in mind: they are searching up a solution that addresses their respective problem. 

Today, the world of the Internet has expanded to new horizons. It has become an excellent platform which connects businesses with potential clients. However, what is the best way brands leverage to convince a client that their particular product/service can help them in the most commendable way? 

The answer is an explainer video. 

What is an explainer video… 

To begin with, an explainer video is a short recording explaining how a certain product/service associated with a brand works. It leverages a number of factors such as the power of storytelling, a well written script, a convincing pitch, and a mix of interesting audio/video elements making the audience learn about the product effectively. Are you done testing the waters with different marketing plans yet none of them worked as effectively as of yet? How about you you make a video and get the most out of it?

But here’s the big question… 

Why does your business need an explainer video? 

Humans are inclined to learning quickly through visual representation, precisely in a video format. Videos grasp the attention of the audience effectively. If the thought of advertising your product/service using an explainer video explainer has passed your mind and you have come to a crossroad, then don’t worry. 

Not so sure, why your brand may need an explainer video? 

Do you know that almost 90% of the ad budgets go to video marketing and a great chunk of it goes to explainer videos? If your company’s top priority isn’t a video-based campaign to attract more traffic, and if you still do not give it a shot with solid statistics circulating the market, then you’re losing out on potential leads. Without adding an explainer video to your marketing campaign, you can experience a solid setback. 

But how does it work?

From moving text, and still images, and animations, to any form of content that describes your business, an explainer video has it all in a packet. Not only this, but it also helps improve your:

        Brand awareness 

        Online presence 

        Social media engagement 

Explainer videos target larger audiences, explain and simplify your product for a better understanding of prospects, and maintain a healthy relationship with them in the interim. So, here are seven good reasons to get your message across in visual format immediately.

  1. Presentation

A good explainer video is the perfect representation of your brand. Although it educates your target audience on the value your product/service brings to the table, it still becomes a presentative face of who you are as a business. It’s one of the reasons why video marketing is proven to be 43% more persuasive than any other marketing strategy. 

  1. Retains Attention Span

According to a study, an average person is expected to withhold up to 50% more information if he has learned it through visual cues. An explainer video helps educate your target audience more effectively than any other piece of published content on the Internet. As per another survey, an explainer video retains a viewer’s attention for up to 70% of its duration. 

  1. Higher Return on Investment (ROI)

Investing in making explainer videos brings a higher ROI and becomes a long-term investment. Whether you’ve just launched a start-up or your product has stepped ahead of the competition, an explainer video is an essential component of your marketing strategy. After all, it explains how your product/service works by the end of the day and an informed buyer will always talk about your brand with others. 

  1. Increased Conversion Rate

Today, 70% of the world’s population search up queries on the Internet. If you’ve marketed your product professionally using an explainer video, people will more likely show an inclination towards purchasing your product. The more they feel inclined, the better becomes your conversion rate. And before you know, people will start pouring in to check in what you’re offering. An explainer video can do wonders in no time.  

  1. Prolongs a User’s Stay on Your Business

When an average person visits your social media pages or website, he spends around 10 – 20 seconds thereon. This period is either make or break; it depends on how well you’ve crafted your pitch.

If they have no reason to stay, they’ll leave. Could you give them a reason to browse more, and make them want more from your product?

Remember, how I told you about visuals grabbing the average person’s attention? 

You can prolong your audience stay by uploading a well-designed explainer video. This way, you can stretch that time to 60 seconds and make a sale, which is the goal at the end of the day.  

  1. Help Make Connections

Videos get more shares than long-form pieces of text. What could be easier than merely hitting the share button? No tagging, no downloading, no nothing! Your target audience grows, which snowballs the probability of landing more lead.

  1. Videos are SEO Friendly

As for Google, it evaluates the average time a user spends on your social media or website in every visit and ranks it accordingly. Having an explainer video embedded on your website or social media pages can prolong that period. Google algorithms sense this, then rank you higher, and better in searches. Thereby your chances to show up first in the search results are increased by 53 folds. 

To Summarize it All! 

If doubts are still clouding your judgment about adding an explainer video to your marketing strategy, then revise the stats to clear things up. Here are some hard ground facts for you. 

Remember, 82% of traffic on the internet comes through videos. 

Recall that video downloads are most probably using 90% of the bandwidth in 2020. 

So now what have you decided? If you’ve decided to take things a step ahead and create an animated explainer video, you can search for the best video production company online. Call to mind; we discussed how such videos lend a helping hand in making a decision. It’s your call now. 

Also, what’s your takeaway? Did this post address your doubts on the significance of having an explainer video for a best-selling business? Let us know in the comments. 

 

 

 

 

COVID-19 Has Accelerated the Growth of the Tech Sector

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So many technology companies have oddly benefited from the Coronavirus in terms of the share price of their stocks, as well as the growth of their respective companies. Media entrepreneurs like Ken Kurson who have been analyzing the technology space for many years are hardly surprised by this development. Indeed, when it comes to e-commerce juggernauts like AliBaba and Amazon, it’s completely understandable why there has been so much demand on the part of consumers for purchasing products through their platforms during the Coronavirus.

First, it ensures that there is no human to human contact. This type of contact would of course instill fear in many given the external circumstances that the Coronavirus has created for society at present. But technology has created platforms like the aforementioned ones that ensure little to no human-to-human exposure, while ensuring that purchases are nonetheless facilitated in a seamless fashion.

Ken Kurson believes that many of these trends that have favored such technological platforms due to COVID, are here to stay, and will not simply dissipate the moment a vaccine is found. “People have grown accustomed to some of these changes. On balance, many of them are more convenient for people.” Indeed, we at InfoTech, could not agree more. Perhaps COVID-19 was the magic recipe for the discovery of the value of technology.

Technology is Changing the Real Estate Industry

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Real estate investors like Shalom Lamm have a keen eye for the patterns that the real estate industry has exhibited over the course of the last four decades. The Coronavirus health pandemic has changed many investors’ perspectives of the industry. Indeed, technology has affected each and every sector, and the real estate industry is in no way immune to these changes.

Brick and mortar retail has been hit hard by the pandemic and the reasons are obvious. E-commerce platforms provide consumers with the unique ability to shop and engage retailers without having to worry about exposure to other people that might endanger them.

When it comes to the ways technology has therefore changed the real estate industry, the changes have indeed been substantial. The effects of the Coronavirus pandemic on the real estate industry will be severe, for many decades to come. This is according to Shalom Lamm, an expert in the real estate field.

Adam Ferrari, CEO of Ferrari Energy, Discusses Managing a Team in a Remote Workplace and Responding to Issues Effectively

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The coronavirus outbreak has forced businesses to embrace the digital age through remote work. Unfortunately for managers and superiors, less contact can be a challenge, and adjusting to new proactive managing tactics can require more energy than they would like to expend. 

 

Adam Ferrari, a petroleum engineer and entrepreneur, earned his degree as a chemical engineer, graduating magna cum laude. After working in both the engineering and finance sectors, he decided to establish his own mineral acquisition company, Ferrari Energy, in Denver, Colorado. To manage effectively in a remote workplace, CEO Adam Ferrari says that business leaders should anticipate their manager’s needs and implement a strategy for a well-organized response. He goes into further detail on tips to help:

 

Review Common Remote Work Challenges

To gauge what supervisors need when it comes to figuring out the most effective guidelines for managing remote workers, the first move for any business owner should be to research and review common challenges of working remotely. The coronavirus has forced all businesses to revert to working from home, so you can likely learn from other’s mistakes. 

 

Identify Expectations and State Them Clearly

Every business has its own set of processes that allow the company to flow and function. With each process comes a list of expectations, and every company (especially those transitioning to remote working) should identify their expectations and clearly state them. 

 

Set Communication Strategy

When managers are working remotely and no longer have easy access to their team, it is crucial to implement alternate communication strategies such as Slack or Zoom. Have managers engage with the employees they supervise as often as possible while avoiding unhealthy micromanaging habits.

 

Practice Full Transparency

Clear communication comes with full transparency from all levels of a company. Just as employees’ expectations should be clearly stated, all business exchanges should be subject to the same expectation. Commit to embracing an open door policy. This means encouraging questions, providing supportive answers, and being open about issues or bumps in the road. This will lead to sustainable and effective team productivity.

 

Continue to Build Employee Relationships Remotely 

While it might be a more straightforward task to develop a relationship face-to-face, managers should continue to build solid relationships no matter where the employee is working. A remote worker’s relationship with management has a similar feel to that of a long-distance relationship and will require the use of technology to stay connected and engaged. It might require more commitment and time, but it will pay off in the long run if both parties are committed to making it work.

 

Set Aside Time for One-on-One Evaluation 

A great way to develop remote employee-manager relationships is to set aside time for both parties to engage in one-on-one evaluations. This allows management to evaluate employees’ work habits, efforts, strengths, and weaknesses and provides employees the opportunity to communicate what works best for them. One-on-one evaluations can be done quarterly, monthly, or even weekly. 

 

About Adam Ferrari

Adam Ferrari is an accomplished petroleum engineer and founder of Denver-based mineral acquisitions company, Ferrari Energy. After working in both oil and gas as well as finance, CEO and entrepreneur, Adam Ferrari decided to bootstrap his own business. Since the inception of Ferrari Energy, Adam Ferrari has established himself as an expert in mineral rights and acquisition and has used his success to give back to his community. Aside from his work as a CEO, Adam is a philanthropist who routinely donates to a multitude of non-profit organizations such as Freedom Service Dogs, the Denver Rescue Mission, St. Jude Children’s Hospital, Coats for Colorado, and Next Steps of Chicago.

 

 

 

 

How To Hire Remote Workers

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The world is slowly shifting to a remote-heavy workforce, and with good reason. The recent viral outbreak has made it necessary to remain away from public gatherings and spaces until the danger subsides. Businesses stand to benefit from this as much as workers. Business News Daily notes that working from home increases productivity. Unfortunately, a lot of businesses don’t have protocols in place for hiring remotely. Public speaking personnel such as Dr. Prem Jagyasi are exceptions to the rule since their reputation speaks for themselves. However, for other staff, a business needs to figure out its hiring protocol for remote workers. This article will cover the things that companies should look for when hiring their remote employees.

1. Proactive Approach to Problems

The Harvard Business Review mentions that there are times when an employee should be proactive and when they should defer to authority. In a standard workplace environment, this is a valid case since the hierarchy exists to ensure that workers follow protocol. However, when an employee starts working from home, he or she can’t be in constant contact with their higher-ups as if they were in the same building. The onus for making individual decisions falls to the employee. Having a proactive employee in such a position can be a blessing to their direct manager and the business as a whole. Encouraging employees to make their own decisions comes with helping them understand the company’s vision and mission as a whole.

2. Direct and Rapid Communication

Employees should know when to communicate. In a remote environment, communication and accessibility are essential because some projects are on a strict timeline. Forbes suggests that communication should be fostered as part of the company culture if remote working is to succeed. Clear, concise communication skills, therefore, should be part of the package that a business looks for when hiring a new employee. They should be able to voice their concerns freely when necessary. Additionally, they should never be unreachable during work hours.

3. Teachability

Most university graduates are unaware of the work environment they enter in their first job. This response stems from the fact that university degrees don’t really teach students much; they just act as signposts that the employee is teachable. Teachability is a crucial component in finding the right fit for remote work within a company. Your business will grow and evolve as time goes by, and you need someone who will be able to adapt to its development. Teachability is a long-term consideration that helps you to find staff that benefits the business throughout their employment.

Not the End of the World

While the global economic slowdown has impacted businesses severely, they continue to operate in a limited fashion as they get used to the new restrictions. The world has changed, and industries have changed along with it. Hiring remote employees isn’t an option anymore. Having a guideline for what those employees should demonstrate sets a framework for hiring the most competent workers for your company.

Technology Can Enable the Promotion of Wellness

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Healthy living is a subject and topic that unfortunately has not gotten the attention it so deserves. According to health expert Helen Lee Schifter this has been a gross miscalculation on the part of members of the media, lawmakers and those fostering the culture we live in. Indeed there are ways that should be explored of raising awareness of the harm that neglecting the maintenance of a healthy lifestyle can inevitably have on someone’s physical and emotional health.

Instead, society has chosen to emphasize and especially highlight the need to be “successful” in professional and commercial contexts. These are indeed important; but these pursuits should certainly not be taken at the expense of caring about one’s health and wellness. So what are the means that can be used to promote a campaign about health and wellness to the masses and the general public?

Technology should absolutely be employed in order to reach not only older demographics of the populace, but also younger people. In order to reach these people, social and digital media need to be employed effectively. In today’s media environment, younger people especially are turning to the internet and the blogosphere in order to consume information and news. Helen Lee Schifter has an extraordinarily clear understanding of this.

The means and mechanisms which society chooses in order to emphasize the importance of health and wellness will absolutely have an effect on how seriously people choose to take these calls. As such, the media campaign needs to be done effectively – in a way that ensures that the information that’s disseminated is not only accurate and truthful; but also featured on outlets and platforms that are well-read by the target audience.

The Technology Sector’s Run Will Not Slow Down

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So long as the COVID-19 pandemic is a part of our lives and a continued part of everyday reality, the appreciation in the values of stocks of technology companies will continue rising. What we’ve witnessed over the last few months is a transition of our overall economy. It has transitioned from a brick and mortar model to a mobile model. Ken Kurson posits that anyone who didn’t foresee the upward trajectory of technology has been fooling themselves.

Surely, few could have forecast the pandemic itself. But it’s the change in our overall economy and the way we as a society operate that was certainly bound to become as tech-reliant as we have. In some ways, the Coronavirus pandemic simply accelerated this movement. Technology has afforded people the ability to comply with social distancing guidelines mandated by governments and the authorities in ways that they otherwise wouldn’t ever be able to.

Indeed, according to astute observers like Ken Kurson, the reliance on technology and technological products throughout the pandemic actually make a lot of sense. We’ve seen e-commerce giants like Amazon absolutely thrive during this period of time, at the expense of brick and mortar supermarkets. The reason is fairly clear. People can shop conveniently and safely online, while foregoing concerns of any human-to-human contact. This ensures that the consumer never has any exposure to the risk of contracting the Coronavirus.

Unfortunately, these trends which the Coronavirus has indeed accelerated, have had an adverse affect on the financial health of these businesses. It’s a sad reality; and we’ve already seen hundreds of small businesses have to shut down because of this. Let’s hope the situation improves with time. It’s in everyone’s best interest.

Are Solar Panels Worth the Investment

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The only other significant expense in a household other than food and rent is the power bills. Until one becomes a tenant or a homeowner, they can’t understand how quickly the electric rates are skyrocket. Luckily reliable utility providers such as TXU Energy are coming up with solutions tailored for different consumers. Even though such solutions result in less electrical costs, solar panels have gradually stepped-up to being a viable alternative.

 What Is Solar Energy? What Are The Pros And Cons Of Solar Panels? 

Essentially solar energy is electricity extracted from the sun. Without the sun, most living things would wither away, but the genius of solar panels, photovoltaic cells is to convert that heat and light into electricity. One advantage of this technology is that you can get some power even on cloudy days.

 Benefits Associated to Solar Panels   

The following are pros that a consumer is bound to enjoy upon installing a unit:

  • A house with solar panels fetches more money.
  • Over time the electric bills become less and less.
  • Going the solar way is excellent for the environment.
  • Attractive solar energy-related tax refunds and discounts.
  • A safe investment that pays off eventually.

 Main Disadvantages Associated to Solar Panels   

Below are the cons one should expect from owning a solar panel system:

  • Initially, it was a vast expense to install a proper solar panel system.
  • It may take years for the return of investment to show a profit.
  • For the optimal output, they require a precise design of the roof.
  • Weather Dependent: solar panels are dependent on sunlight, so bad weather or cloudy days can affect the efficiency of the system.
  • Power providers are providing some competitive alternatives to solar panels.

It is effortless for a homeowner to doubt whether they’re making the best investment by going the solar panel route. Typically adapting to change needs time because the receiving party wants to see a successful application before committing. The successful applicant should be achieved in a similar environment as the potential client. For instance, research suggests that once one home installs the panels, it’s only a matter of time before all surrounding roofs feature the solar panels.

 Are Solar Panels Worth the Investment? 

The short answer to this inquiry is that it depends. The vital factor to remember is that solar panels are not for everyone, even though the government pushes residents to embrace technology more.

 Here are the reasons why it’s necessary to get solar panels installed on your property: 

  • The regular electric expenses are going through the roof.
  • Your house relies on the availability of stable electricity.
  • You happen to be a strong advocate for the betterment of the environment.
  •   It’s a worthy business expense.

To understand the logic behind solar panels’ investment, you need to know the actual expenses involved in the endeavor.

 What Are the Numbers Behind a Solar Panel Installation?   

Solar panels are sold based on watts, and typically one of them may set you back between a dollar and $3. But a serious buyer may consider the price based on either 10 kilowatts or six KW instead of per watt.

A minimum for six kilowatts based on cost per state is about $13,000 and twenty-two thousand per 10 KW. However, the tax credit has not yet been applied to these numbers. On average, the installation of a single panel will cost about $50 less than $300. That includes everything from the roof to a bright light bulb.

Statistics are not consistent, but going the solar panel route may lower your electric power bills 50 percent over the years and by 100% eventually.

 In Conclusion   

Although the initial capital needs deep pockets, the solar panel business is a long-term game.

Technology in the age of COVID-19

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Most sectors of the economy have been understandably suffering in the aftermath of the coronavirus pandemic. Some may very well not survive the closures and other restrictions that have been imposed on them. But through it all, we have seen technology companies persist throughout this crisis. Much of this, according to Ken Kurson, can be attributed to the innovation that the technology industry has been responsible for over the course of the last decade. It’s almost as if they’ve prepared themselves for a moment when people could not be mobile; could not leave their homes, and needed to restrict their physical and social contact.

Indeed, many states have put social distancing guidelines in effect in order to minimize physical contact between individuals. The idea and motivation behind this has been ensuring that the exposure to any coronavirus is as limited as humanly possible. But it’s also had inevitably damaging effects on our international economic conditions. And not all of these effects will be temporary.

In the meantime however, Ken Kurson believes that the technology sector’s boom is indicative of an understanding among the public of the trajectory the economy is headed toward. When one observes e-commerce platforms for instance like Amazon and AliBaba that have done tremendously well during this pandemic, relative to brick and mortar retail, it’s evident what the future holds for this part of the economy.

The reality is that brick and mortar stores are going to continue being plagued by issues well beyond the end of this pandemic. Besides, how does one go about defining this pandemic’s “end.” Is the discovery of a vaccine truly enough to warrant calling this war on this virus complete? Some would beg to differ. But while people continue litigating and debating the merits of that argument, the technology sector and the companies it is comprised of, will only continue improving in terms of their financial health. There’s no sign of that trend slowing down.

Technology is Thriving for Good Reason

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Many observers of the stock market and the general economic conditions that have been caused by COVID-19 have been somewhat astounded by the technology sector’s continued growth and dominance. Surely, it’s somewhat strange to see technology companies outperform their valuations that pre-dated the start of this pandemic, when main street and so many businesses large and small are suffering. But if one is to assess the broader situation in an effort to gain more clarity, it’s actually quite evident why this is happening.

Financial observers like Shalom Lamm have remarked that the pandemic has created an economy that is driven by technology in a more fundamental way than it ever has been before. This is a statement that does have quite a bit of supporting evidence. In fact, the more restrictions that are placed by governmental bodies and agencies in terms of social distancing and the like, the more technology services become of value to people.

There’s a reason why we’ve seen most every single sector of the economy lag behind over the course of the last few months with the exception of the technology sector. Indeed as people continue transitioning to a remote working environment where working from home as become the standard, these trends will undoubtedly continue and persist.

Technology companies have capitalized on these transitional trends. Beneficiaries such as Zoom technologies have been able to take advantage of this environment, becoming a very helpful device for many people in the corporate world. In fact, Zoom is also being used to facilitate remote learning for those students that are studying in schools and institutions that will be closed. Shalom Lamm agrees that Zoom is a company that will continue to thrive in this pandemic.