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Why Your Organization Needs a Global Cybersecurity Playbook

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As if a global pandemic weren’t enough to contend with, cyberattacks are also on the rise. Since the start of 2020, we’ve seen an unprecedented surge in attempted hacks. In the first quarter alone, there were 854,000 confirmed phishing attacks, and 240 million COVID-19-related spam messages are sent over Gmail every single day.

The chaos created by the pandemic just illustrates the need for organizations to have a global playbook to help their IT departments navigate the cybersecurity landscape. Just as in football, a cybersecurity playbook can help define your team’s roles and responsibilities and lay out a framework to respond to potential threats.

Having this comprehensive, step-by-step manual in place will allow your team to: 

1. Orchestrate perfectly coordinated responses. You can think of your IT department just like a football team: Every game is won one play at a time, and a play doesn’t work if the quarterback suddenly decides that he’d rather play defense than move the ball. 

In the same way, everyone in your IT department should have defined roles and clear responsibilities. The best way to facilitate this is by creating a cybersecurity playbook. When everyone is operating from the same set of instructions, nothing ever gets overlooked because each person on your team knows what he or she is responsible for.

2. Get better insights from your SIEM software. If your organization relies on SIEM security software, a global playbook can simplify the process of sifting through notifications and taking action on alerts. Today, one of the greatest pain points for IT departments is alert fatigue. Thirty-one percent of IT security professionals admit to ignoring security alerts due to false positives, and 40 percent say the alerts they receive lack actionable intelligence. 

It’s the classic boy-who-cried-wolf scenario, but organizations like SIEM-as-a-service provider StratoZen are committed to tackling this problem head-on. Rather than getting a generic one-sentence alert after an incident, the integration of enhanced notifications into global playbooks give enterprise clients enhanced notifications with the possible cause of the incident, an explanation of the alert, and actions the IT department should take to remedy the issue.

3. Respond more quickly to threats. When it comes to minimizing the cost of a data breach, time is money. According to a 2020 report, the average cost of a data breach was $3.86 million, and the average dwell time was 280 days. But the same report found that cutting the dwell time to under 200 days saved organizations $1 million on average.

Ideally, your team would be able to stop a breach the second it occurred. But that’s simply not going to be possible unless you’ve laid out a clear framework for how your team should respond to threats and drilled the actions they need to take.

Consider this scenario: At four o’clock in the afternoon, your SIEM system alerts the team at your New York office to a potential attack in progress. The team takes action to contain the breach, but they’re unsure which data may have been affected. It’s critical that they reach out to the London team to perform a full investigation and notify the appropriate people, but it’s nine o’clock in the evening there. 

Luckily, your team has a global playbook for exactly this type of scenario. Every person in your department knows which steps to take to minimize the damage, and the plan unfolds with military precision. The New York office reaches out to the data protection officer in London, and all necessary personnel from legal to PR are notified within the hour.

4. Stay compliant with regulatory frameworks. Having a clearly defined incident response plan is especially critical when your organization does business globally. Your customers may fall under the protection of the EU’s GDPR, which means that your company may be in serious legal hot water if your team doesn’t follow the appropriate steps in the wake of a breach. 

The European Union isn’t the only entity that has such regulations. The state of California signed its own consumer privacy act into place in 2018, and that same year, Brazil passed the General Data Protection Law. Hong Kong, Serbia, and Jersey have amended their data-protection laws, as well, and it won’t be long before we see even more regulations across the globe. Having a formal process in place ensures that every I is dotted and every T is crossed with regard to notifying the appropriate people and assessing the scope of the breach.

Tom Brady never won a Super Bowl all on his own. Likewise, defending your organization from cyber threats requires a coordinated team effort, and the best way to ensure your IT personnel are all on the same page is to create a global playbook. When every employee knows the role he or she will play during and after an incident, your team will have no trouble intercepting any threat that comes their way.

How to Tell If a Light Switch Is Bad?

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Most light switches are wall switches. They are a form of mechanical device which is commonly used to turn the lights in the room on/off. Switches are used almost daily, and since they are used so continuously, there’s a significant chance that they become old & worn out. So before a light switch stops working, it will start behaving abnormally. You will hear popping sounds when you flip the lever, or it will make audible crackles and snaps. These are just a few early warnings which will indicate that it is about time you get a new light switch for your premises.

While some warning signs of a failing light switch are prominent, other signs are a bit more subtle. 

Are you wondering what the most common signs of a light switch going bad are? Here are a few. 

Switch Starts Sparking

While it is pretty typical for a small spark to occur when you switch off a light bulb at your home or office, a large spark creating a burn mark on the switch isn’t a good sign. Small sparks usually occur when circuits come in contact or get disconnected when a person pulls the switch lever up and down. However, large sparks typically happen when the circuit inside the switch becomes faulty. Even though, if the switch still works, it is pretty evident that the circuit is weak and the switch can go bad any day. 

Switch Makes Crackling Sounds

When you turn on a switch, does it make crackling sounds? Once again, it indicates that the switch is about to die anytime soon. If a switch is going to become faulty, there are many other sounds which the switch might make such as sizzling, popping, clicking, buzzing, etc. If the light switch starts making any such noises, it is a clear warning sign that there is either a loose wire connection or the switch is defective. In either case, the switch requires replacement and changing.

Switch Feels Hot When You Touch It

Usually, a switch does get heated up after prolonged use of electricity; but if it gets fairly hot, then it indicates the switch circuitry might fail anytime soon. If you switch gets heated, and you aren’t quite sure what is the reason behind it, then it is pretty evident that the dimmer or the switch is about to fail anytime soon. Dimmer switches are known for getting hot when they are turned on because they do absorb some of the dissipated energy; however, a toggle switch isn’t supposed to heat up. In case, your toggle switch keeps getting heated when it is turned on, and it is pretty obvious it’s about to fail. 

The Lever on the Switch Has Become Loose

Is the lever on your light switch becoming loose? If it’s becoming loose, then it’s pretty evident the light switch is about to fail. If that’s the case, then you should get your light switch changed on the double. In case you are staying in Canada and especially in Vancouver, then there are plenty of electricians in Vancouver who can help you with fixing your light switch problem. Call one of the reliable electricians and ask them to change the switch for you. They will charge you a very reasonable price. 

Light switches are an essential component of your household which comes in your daily usage. And if any of the light switches at your home aren’t working optimally, then there’s a high chance that you might not be able to use that electrical device. Also, a faulty light switch is a red flag because it can electrocute you. 

Hence, it is best advised that if the light switch at your home is going bad or showing signs that it is turning faulty, then you should hire a professional electrician to get it replaced. 

3 Digital Marketing Trends to Act Upon Soon

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Some innovations in digital marketing trends are essentials to adopt soon. Consumers look for smarter ways to shop and they want instant information at their fingertips. Smartphones are their preferred mode of browsing and shopping, and they expect fast responses to their queries and websites that open instantly. 

These are the 3 digital trends that every business needs to act upon soon to continue growing their prospects and keeping customers. 

Facebook Shops

It has never been easier to create an online store on Facebook or Instagram, and it’s for free. This enhances the digital presence of any business and puts shopping at the fingertips of every consumer.

Customers can either find the business through the business page or profile, or they can discover them through their ads and stories. They can browse all the products, save them, and even place an order from the website or the app which is available to businesses in the U.S. that have enabled it. 

Businesses can choose which items they want to feature, and the customizable fonts and colors allow each brand to tell their story. Responding to customer queries and support is as easy as connecting with them through any of the popular means of messaging like WhatsApp, Messenger, or Instagram Direct. 

Facebook Shops have also partnered with Shopify, WooCommerce, Big Commerce, etc. so that small businesses can have support and tools at their disposal. This makes it easier for them to move their businesses online. 

Chatbots from Snatchbot 

The BotStore is the world’s first free bot marketplace that offers templates for various business needs. Theses bots can easily be built, connected, and published to offer natural interaction with their users and they are intuitive. Most importantly, Snatchbot customer service bots can be connected to multiple messaging channels to ensure that businesses can connect with all their customers. 

Chatbots for the BotStore is the new digital marketing tool that no online business can afford to be without. No coding is required to get as many bots ready to publish. These can even be built to hold anything from simple conversations or to perform a multitude of tasks, including translations, action buttons, collect payments, issue receipts, etc. 

This is thanks to their ability to use natural language processing (NLP) and Artificial Intelligence (AI) to help businesses drive their digital marketing. 

Fast Web Hosting

According to Adriaan Brits, CEO at Sitetrail Media, “getting clarity on the best web hosting option for your business, is a fundamental step to take before spending your budget on marketing and it is like fixing a leaky bucket before working with it”.  A successful website needs a reliable web host that is also high-performing. Web hosting is the foundation for any business with an online presence. The first consideration for any business should not be the price of hosting, but the speeds offered by their web hosting services. 

Any business digital campaign can be hurt by slow loading speeds because consumers do not want to browse if it takes time to load a website. Search engines rank websites according to how much time users spend on them. Any website that wants a good Google ranking needs a web host that has minimal downtime. Faster website speed also encourages consumers to spend on a website, and eCommerce performance is boosted. 

HostGator is one example of a fast web host with plans that are economical and offer unlimited storage and bandwidth. It also offers reliable and guaranteed 99.9% uptime and business scalability through its various hosting options. Most small businesses start with shared hosting, but growth requires they quickly move to VPS, cloud, or even dedicated hosting. 

Summing up

Chatbots use AI and natural language processing to automate the customer experience and service. Facebook Store allows stores to reach more consumers, and fast web hosting ensures that consumers spend more time browsing, and ultimately shopping. 

Digital marketing needs not be that hard when taking advantage of these super trends. They can be adopted and adapted to every business. 

How To Develop a Healthy Relationship With Your Iphone

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With so many of us constantly being online and on our phones it’s hard to decipher how much time should be spent on them. Masters of media, like Ken Kurson, try to refrain from using their phones for long periods of time. It really depends on the career a person has and the quality of life someone wants.

It’s hard to remember a time without phones. The internist is literally at our fingertips, so why would we want to change that? As many seem to forget, the internist and many app developers are constantly tracking our information and storing it to sell to companies. In order to develop a healthy relationship with a phone, one must restrain from using it before bed or right when they wake up. The constant exposure to blue light can be harmful. Remember, as hard as it may seem, humans do not need phones to survive. Ken Kurson believes that one-on-one communication will dissipate and that can be detrimental to society.

Why Children Should Have Limited Devices

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Imagine having a child who has a device for everything. A cell phone, tablet, laptop, desktop, and even a video game console. Now, imagine them being seven years old. Community leaders like Rachel Harow believe in supporting their children’s wants, needs, but regulating how many devices their child poses. 

Having these standards allows children to have a healthy amount of time on and off devices. Most parents now grew up without technology being such a frontier in society. Children have to compete with each other online and that can cause a great commotion. Cyberbullying is a serious problem in 2020 and they only want to stop it by limiting access to children. Millions of people are affected by cyberbullying each year, which has so many dangerous consequences for the future. It takes a lot of explanation for children to really grasp why having so many devices can have negative effects. That being said parents and guardians have to do their best to protect the youth of this country to stop participating in only online activities. As fun as it might seem to children, the blue light exposure and lack of outside play can be harmful. Rachel Harow insists her children always play outside and have limited time on their electronics.

The Importance of a Device-Free Day

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For many of us, having a day is device-less doesn’t occur often. People who use their phones and laptops for work are very easily tempted to continue using them after. Whether that’s checking social media or watching a YouTube video, people don’t know how to disconnect. Supermom, Rachel Harow insists that she and her family have had device-free days because of their positive impact. 

Yes, going on Pinterest can be addicting and so can checking up on Facebook. Yet, is it in our human nature? Is it natural to check on social media for forty hours a week? Obviously, the answer is no. Going out in nature and discovering new, natural things are very critical.Devices shouldn’t be running the world. There are so many amazing books that are waiting to be read by young minds. Devices can clog up our minds with negative ideals and damaging representations. Especially for children that use devices and technology in all aspects of education. Rachel Harow expresses her gratitude for the device free days she has implemented in her family’s culture. It has been life changing.

Real Estate Brokers are Turning to Technology for Promotion

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Marketing oneself in the real estate industry is especially difficult, according to real estate investor Shalom Lamm. In fact, for brokers and agents the market could not possibly be more competitive and heavily populated. So what are ways in which agents can seek to distinguish themselves from their colleagues and associates who amount to competitors?

For one, the internet has afforded them a vehicle by which to promote themselves. Besides designing their own personal websites, the ability to use social media and different digital platforms to seek to educate prospective clients about your distinct traits as a broker is a tremendous value.

Inevitably, some brokers have been able to use these social media and digital vehicles for constructive ends. In fact, some credit these platforms for the ability to have closed successful deals in the past. For good reason, according to prudent analysts like Shalom Lamm.

Technology is Changing Rapidly

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Those like Shalom Lamm who have been adept observers of all that’s transpiring since the Coronavirus outbreak economically, are viewing opportunities for investments. Indeed, the economic hardship many are feeling is an unfortunate reality and a function of the times. Prayer is certainly in order, to uplift these people and give them inspiration and hope.

The economic opportunities are vast especially outside of major metropolitan areas. This in part has to do with the rather claustrophobic conditions that those residents in major city areas are subject to. As a result, there’s been a mass exodus outside of these cities down south and to other more rural areas.

The real estate prices have consequently, appreciated in more suburban areas, while depreciating exponentially in major cities. Perhaps no city has been more representative of this change than New York City. The Big Apple has always enjoyed high real estate values for its residential and commercial properties. But is this a trend that is here to stay? According to those like Shalom Lamm, it certainly might be. And technology is a part of the picture.

4 Tech Gadgets You Need for Your Car This Year

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Automobile technology has come a long way since Nicolas-Joseph Cugnot manufactured the first steam-powered car in 1769.

Along with increased horse-power, we also need some tools to help us along on our journeys for comfort and safety. Fortunately, technology never stops developing, and techies find new and innovative ways to do that.

Fitting your car with the latest gadgets is about more than just showing off. It makes your journey more comfortable, faster, and safer. 

Let’s take a look at what technology has to offer for a safer and more comfortable ride in 2020.

Bluetooth Key Tracker

You’re not going anywhere if you keep on misplacing your keys. How much money have you had to spend over the years in replacing lost keys? Fortunately, with the new “Tile Pro,” it can become something of the past.

The 2020 updated version of the Tile Pro remains the leader in the pack for finding easy-to-lose items. The manufacturer now also applied the technology to laptops and headphones. 

It’s a mobile app that tracks the whereabouts of the slim ‘tile’ that you either hook onto your car keys, slip into your wallet, or stick to your laptop. With its small design, you can use it for just about anything you can think of that can be misplaced.

The creators of Tile Pro have announced a partnership with Intel that’ll fit all new laptops with the smart tracking device. Bad news for laptop thieves, welcome news for users.

Night Vision for Improved Visibility

Most of us have some degree of difficulty when driving at night, whether it’s the glaring headlights from oncoming traffic or our poor eyesight. 

Having a clear image of the road ahead is vital for safe night-time driving. Whether you’re driving a few blocks around town or heading on a long-haul journey, visibility is a crucial safety feature.

The latest Lanmodo Night Vision gadget will give you a clear, full-color picture of what’s ahead for up to 984 feet. It’ll also help you see what’s in front of or around you when parking in unfamiliar streets. The benefits are endless. The 22.5 x 8.5cm screen fits securely to your dashboard and is easy to install. 

Bluetooth Gauges for Tire Pressure Updates

Gone are the days when you had to stop in every town to ensure all your tires have the same air pressure. Properly inflated tires prolong life as it allows for even wear and tears. Uneven pressure is a primary safety measure as it can influence the car’s grip on the road surface. Uneven tire-pressure also causes instability when you need to brake suddenly.

With the Fobo Tire Bluetooth gauge, all of those concerns are something of the past. It’s a high-tech TPMS system that uses Bluetooth 4.0 that links with your iOS or Android device. It gives you an immediate alert when the pressure in your tire changes. 

It won’t switch off when your car does and will keep on giving you updates should any irregularities occur while your vehicle is stationary. 

The Fobo Tire gauge can take readings of up to 350 kph and is suitable for all cars, SUVs, and trucks.

The Wristband That Gives You a Wake-up Call

Fatigue is the most under-reported cause of road accidents. Fortunately, technology has once again provided a means to assist you. A wristband that detects various motions and that’ll start vibrating to alert you is the best accessory right now. 

The Alert Driver wristband is a comfortable smart-watch made from rubber. It communicates with an RFID tag that’s inside your car. As soon as you start showing signs of fatigue through slower reactions, it’ll begin vibrating, warning you to take a break from the wheel.

A Final Thought

In a world that’s changing faster than the speed of light, it’s vital to stay up to date with all technology can offer you. High tech devices can make a massive difference in your life in terms of safety and comfort, and you should embrace it. Buying a new car can be much more fun if you have the latest gadgets to install it with. 

Many people shy away from trying out new gadgets, mostly because they’re scared of not understanding how it works. The best way to overcome this problem is to get out there and start using it. 

You’ll be surprised how quick and easy it is to make all the latest tech gadgets a part of your everyday life.

How To Transfer WhatsApp from Android to iPhone

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There are lots of people who switch between Android and iPhone products on a regular basis. They are also people who are looking for ways to preserve the information on their apps as they switch between phones. One of the most popular applications is called WhatsApp. For those who might not know, WhatsApp is an application that is used to send messages between people. One of the major advantages of using this application is that it can be used to send people messages in different countries without having to use international data. At the same time, there’s a lot of important information that is often communicated using this app. Therefore, it makes sense that people expect from turn android into an iPhone would like to preserve their messages. The good news is that there are several ways to preserve the data.

What About a Local Backup?

Many people think that they can simply take the back up and move it to a new phone. The bad news is that this is not the case. The cross-platform switch is not going to work. This has to do with not only the way the application was designed but also how the Android and iPhone products are designed. Therefore, it is important for everyone to look for an alternative.

Change the Account Feature

Those who have purchased a new phone and are changing phone numbers on making a switch can use WhatsApp itself to handle the transfer. A lot of people think that they are no longer going to be able to access their backup information by switching her number. The good news is that there is a way to do this.

  • First, it is important to change the SIM card that is on the Android phone. Then, connect a new SIM card to it. Make sure that both numbers are currently active.
  • Next, launch WhatsApp and go into settings. Then, click on account. Then, click on change number. Read the instructions on the application and follow them to switch numbers. After this, click the next button.
  • Then, enter the existing and new phone numbers in the correct field. A unique code is going to be sent to the original number. Use this code to verify the switch.

Finally, take a backup on local storage from the new phone number and move it to the iPhone. Simply make sure to use the same SIM card on the new iPhone as well. This will complete the data transfer.

Use Another Application and Follow a Tutorial

The good news is that there are also applications that have been designed specifically to help people transfer WhatsApp data from Android to iPhone products and vice versa. It is helpful to watch a tutorial to learn how this is done. There are plenty of articles, videos, and step-by-step guides that will help people do this in an efficient manner. This can help everyone transfer their data and preserve it for their new phone.

These are a few of the top ways to transfer WhatsApp data between phones. Explore several of them and find the one that works the best.