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The Coronavirus Is Making Us More Reliant on Technology

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The Coronavirus Is Making Us More Reliant on Technology

The Coronavirus has made us increasingly dependent and reliant on technology, according to Ken Kurson. We’ve seen this in the ways in which consumers have been driven to e-commerce sites like Amazon, AliBaba and the like in an effort to purchase products that they otherwise would go to brick and mortar shops to acquire.

Indeed, this development makes a lot of sense given the nature of the virus and the scope of the current health pandemic we are living through. But there are also ways in which technology has contributed to many people’s ability to cope with the virus.

When one thinks of elderly people for instance, who are unfortunately most susceptible to contracting the virus, they are able to still acquire goods without compromising or risking exposure to the virus in a store. Cluttered and claustrophobic environments can indeed be dangerous for people of all ages to be in during these perilous times. As Ken Kurson posits, technology has helped people manage their coping and living during this challenging period in everyone’s lives.

Technology Has Changed the Media Industry

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Technology Has Changed the Media Industry

Media analysts like Ken Kurson are seasoned professionals who have led extensive careers in the journalism industry. Indeed, there’s little doubt concerning the impact that technology has had on the media industry and on the ways in which consumers now get their news. But this has also had a very substantial impact on the sources of revenue for many of these same media properties.

For instance, whereas print properties afforded advertisers only one place in which to sell their products or services, the web opens up all sorts of different opportunities. For news properties that have dedicated substantive amounts of resources to advancing their digital profiles, they have also been able to reap financial rewards of such investments.

Indeed, the digital advertising revenue of some news properties has far exceeded print revenue streams that may have existed in the past. It’s for this reason that innovators in the industry like Ken Kurson believe in the continued need to adapt to the changes taking place throughout the industry.

Technology Changing the Real Estate Market

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Technology Changing the Real Estate Market

Shalom Lamm and other real estate investors have been observing the changes that technology has brought upon the real estate industry with a great deal of interest. For brokers especially, the way that technology has changed the ways in which sellers and buyers communicate and interact, has changed their business entirely.

Back in the day , when technology was not yet developed, brokers and agents could not list their seller’s properties online and receive the type of feedback they’re able to get today. More over, investing in a public relations campaign to raise the profile of a broker in an effort to get more clients would have been unthinkable just a few years ago.

But we are now living in entirely different times. We now have a situation where brokers have brands of their own to cultivate. And indeed, it would be worthwhile for them to expend adequate resources in doing so. The upside of having a retail name as a broker in a competitive real estate market are tremendous, according to Shalom Lamm.

Dr. Joel Arun Sursas Discusses Regulatory and Algorithm Limitations for AI in Medicine

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Dr. Joel Arun Sursas Discusses Regulatory and Algorithm Limitations for AI in Medicine

Algorithms in medicine have shown many potential benefits to both doctors and patients thus far. However, regulating these algorithms is a difficult task. Clarified guidelines from the FDA, among other criteria, could help specify requirements for algorithms and could result in an uptick of clinically deployed algorithms. Proper understanding of algorithms’ limitations and adequate knowledge of clinical data by programmers is key to creating algorithms usable in the medical setting. Here, Dr. Joel Arun Sursas talks about the regulatory and algorithm limitations for implementing AI in medicine. 

 

The Future is Now

It seems the future may already be here, a world where a patient might see their doctor on a computer before they see them in person. Because of the advances in artificial intelligence, it seems like we are moving into a Brave New World of medicine. 

 

But we are not quite there yet.

 

You might be wondering if a robot-doctor will be delivering your baby in the near future. But despite the advancements of technology, there are still regulatory concerns that need to be addressed before AI is entirely integrated and welcome in the healthcare world.

 

Open-mindedness and patience will be critical to AI’s future in the healthcare industry. Peoples' fears tend to lead them to panic over the idea of AI entering their lives, especially in the medical field, where physical health is at stake. However, AI algorithms are designed to streamline data processing and make it easier for your doctor to take care of you, not replace your doctor altogether. 

 

AI’s Role in Healthcare

We know that AI can help with more menial tasks in a healthcare setting, but it’s hard to imagine automated surgeries and other complex medical procedures completed by AI.

 

Advanced surgeries can involve quick thinking, adjustments, and constant monitoring of a patient’s variable bodily functions. Until AI can reasonably keep up with this demand to make decisions on the fly, it is unlikely to see any surgical action for quite some time. 

 

This is one of the ways where the algorithm limitations come into play. If the FDA does release complete and universal guidelines and requirements, this could result in more clinically deployed algorithms [1]. 

 

Algorithm Limitations 

In addition to facing many obstacles for FDA approval, AI algorithms could also face hardships when it comes to achieving patients’ trust and acceptance. Since it’s a complicated concept to grasp, patients that don’t have a clear understanding of AI and how it can benefit their care may not be willing to accept AI’s help [2].

 

Correct decisions made by AI are a function of the structure of the data used as input. If any of the data is wrong or misleading, the algorithms can give misleading results. 

 

This creates a precarious situation because it’s possible algorithm creators may not know that the data is incorrect until it is too late; their algorithm may have already caused medical malpractice. This could cost not only patient well-being but also the hospitals a great deal of money in potential lawsuits. 

 

While human error is also a variable in the medical field, patients seem to be more bothered by machines’ potential mistakes than their corporal counterparts in traditional human doctors. 

 

Proper understanding of algorithms’ limitations by people working in healthcare and adequate knowledge of clinical data by programmers is vital to creating reliable algorithms and can be used in-clinic. It is unknown how long it will take to achieve this understanding, and it will largely depend on the timing of regulatory measures set forth by the FDA. 

 

Final Thoughts

We are still a way away from algorithms being able to operate independently in clinics, especially with no clear guidance from the FDA or other federal agencies. 

 

For the public to accept algorithms to supplement doctors for different tasks, we need to define the necessary qualities for an algorithm to be deemed accurate. In addition, we need to address the potential sources of error in the algorithm’s decision-making process and transparency surrounding where an algorithm thrives and where it fails. 

 

The challenges are distinct and will take a lot to overcome. Still, it is worth trying to increase medicine’s accuracy and efficiency as we rely more on telemedicine and virtual visits in the wake of the global pandemic of COVID-19.

 

 

About Joel Arun Sursas:

Joel Arun Sursas holds a Bachelor's Degree in Medicine and Bachelor's Degree in Surgery from the National University of Singapore, and is continuing his education to obtain a Certificate in Safety, Quality, Informatics and Leadership from the Harvard Medical School, and Masters in Applied Health Science Informatics from the Johns Hopkins University (both expected in 2020). His technical skills include SPSS, RevMan, and Python. Dr. Joel Arun Sursas' most recent engagement is with a medical device start-up company Biorithm where he serves as Head of Clinical Affairs, working to take fetal surveillance out of the hospital and into the home, revolutionizing the obstetric practice globally.

 

 

References

 

  1. Ariel, et al. “Artificial Intelligence in Medicine: Applications, Implications, and Limitations.” Science in the News, 19 June 2019, sitn.hms.harvard.edu/flash/2019/artificial-intelligence-in-medicine-applications-implications-and-limitations/.
  2.  “AI For Medicine.” Deeplearning.ai, www.deeplearning.ai/ai-for-medicine/.

 

Technology is Redefining the Way We Think

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Technology is Redefining the Way We Think

Ken Kurson and other media analysts have written extensively about the vast amount of ways that the media industry has changed in recent years. Indeed, technology has in large part been the driving force behind these changes. Many print outlets have transitioned to serving their audiences and consumer bases only as digital platforms. That’s a trend that’s understandable given the economic conditions of the media world at the present moment.

Indeed, this has brought a fair amount of challenges to media publishers and their editorial staffs. But it’s also allowed a level of accessibility between the media properties, its journalists, and their respective audiences – that never could have been thought imaginable.

The social media space in particular allows journalists to humanize themselves and interact in real-time and directly communicate with their readers. This is an extraordinary development; and the usage of this platform for that purpose is indeed a constructive usage of this advent. According to analysts like Ken Kurson, this trend will only persist and continue for years to come.

How to Boost your Company’s Image with a Remarkable Explainer Video

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How to Boost your Company’s Image with a Remarkable Explainer Video

 

When people search up a query on the Internet regarding a specific product or service, they do it keeping a single factor in mind: they are searching up a solution that addresses their respective problem. 

Today, the world of the Internet has expanded to new horizons. It has become an excellent platform which connects businesses with potential clients. However, what is the best way brands leverage to convince a client that their particular product/service can help them in the most commendable way? 

The answer is an explainer video. 

What is an explainer video… 

To begin with, an explainer video is a short recording explaining how a certain product/service associated with a brand works. It leverages a number of factors such as the power of storytelling, a well written script, a convincing pitch, and a mix of interesting audio/video elements making the audience learn about the product effectively. Are you done testing the waters with different marketing plans yet none of them worked as effectively as of yet? How about you you make a video and get the most out of it?

But here’s the big question… 

Why does your business need an explainer video? 

Humans are inclined to learning quickly through visual representation, precisely in a video format. Videos grasp the attention of the audience effectively. If the thought of advertising your product/service using an explainer video explainer has passed your mind and you have come to a crossroad, then don’t worry. 

Not so sure, why your brand may need an explainer video? 

Do you know that almost 90% of the ad budgets go to video marketing and a great chunk of it goes to explainer videos? If your company’s top priority isn’t a video-based campaign to attract more traffic, and if you still do not give it a shot with solid statistics circulating the market, then you’re losing out on potential leads. Without adding an explainer video to your marketing campaign, you can experience a solid setback. 

But how does it work?

From moving text, and still images, and animations, to any form of content that describes your business, an explainer video has it all in a packet. Not only this, but it also helps improve your:

●        Brand awareness 

●        Online presence 

●        Social media engagement 

Explainer videos target larger audiences, explain and simplify your product for a better understanding of prospects, and maintain a healthy relationship with them in the interim. So, here are seven good reasons to get your message across in visual format immediately.

  1. Presentation

A good explainer video is the perfect representation of your brand. Although it educates your target audience on the value your product/service brings to the table, it still becomes a presentative face of who you are as a business. It’s one of the reasons why video marketing is proven to be 43% more persuasive than any other marketing strategy. 

  1. Retains Attention Span

According to a study, an average person is expected to withhold up to 50% more information if he has learned it through visual cues. An explainer video helps educate your target audience more effectively than any other piece of published content on the Internet. As per another survey, an explainer video retains a viewer’s attention for up to 70% of its duration. 

  1. Higher Return on Investment (ROI)

Investing in making explainer videos brings a higher ROI and becomes a long-term investment. Whether you’ve just launched a start-up or your product has stepped ahead of the competition, an explainer video is an essential component of your marketing strategy. After all, it explains how your product/service works by the end of the day and an informed buyer will always talk about your brand with others. 

  1. Increased Conversion Rate

Today, 70% of the world’s population search up queries on the Internet. If you’ve marketed your product professionally using an explainer video, people will more likely show an inclination towards purchasing your product. The more they feel inclined, the better becomes your conversion rate. And before you know, people will start pouring in to check in what you’re offering. An explainer video can do wonders in no time.  

  1. Prolongs a User’s Stay on Your Business

When an average person visits your social media pages or website, he spends around 10 – 20 seconds thereon. This period is either make or break; it depends on how well you’ve crafted your pitch.

If they have no reason to stay, they’ll leave. Could you give them a reason to browse more, and make them want more from your product?

Remember, how I told you about visuals grabbing the average person’s attention? 

You can prolong your audience stay by uploading a well-designed explainer video. This way, you can stretch that time to 60 seconds and make a sale, which is the goal at the end of the day.  

  1. Help Make Connections

Videos get more shares than long-form pieces of text. What could be easier than merely hitting the share button? No tagging, no downloading, no nothing! Your target audience grows, which snowballs the probability of landing more lead.

  1. Videos are SEO Friendly

As for Google, it evaluates the average time a user spends on your social media or website in every visit and ranks it accordingly. Having an explainer video embedded on your website or social media pages can prolong that period. Google algorithms sense this, then rank you higher, and better in searches. Thereby your chances to show up first in the search results are increased by 53 folds. 

To Summarize it All! 

If doubts are still clouding your judgment about adding an explainer video to your marketing strategy, then revise the stats to clear things up. Here are some hard ground facts for you. 

Remember, 82% of traffic on the internet comes through videos. 

Recall that video downloads are most probably using 90% of the bandwidth in 2020. 

So now what have you decided? If you’ve decided to take things a step ahead and create an animated explainer video, you can search for the best video production company online. Call to mind; we discussed how such videos lend a helping hand in making a decision. It’s your call now. 

Also, what’s your takeaway? Did this post address your doubts on the significance of having an explainer video for a best-selling business? Let us know in the comments. 

 

 

 

 

COVID-19 Has Accelerated the Growth of the Tech Sector

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COVID-19 Has Accelerated the Growth of the Tech Sector

So many technology companies have oddly benefited from the Coronavirus in terms of the share price of their stocks, as well as the growth of their respective companies. Media entrepreneurs like Ken Kurson who have been analyzing the technology space for many years are hardly surprised by this development. Indeed, when it comes to e-commerce juggernauts like AliBaba and Amazon, it’s completely understandable why there has been so much demand on the part of consumers for purchasing products through their platforms during the Coronavirus.

First, it ensures that there is no human to human contact. This type of contact would of course instill fear in many given the external circumstances that the Coronavirus has created for society at present. But technology has created platforms like the aforementioned ones that ensure little to no human-to-human exposure, while ensuring that purchases are nonetheless facilitated in a seamless fashion.

Ken Kurson believes that many of these trends that have favored such technological platforms due to COVID, are here to stay, and will not simply dissipate the moment a vaccine is found. “People have grown accustomed to some of these changes. On balance, many of them are more convenient for people.” Indeed, we at InfoTech, could not agree more. Perhaps COVID-19 was the magic recipe for the discovery of the value of technology.

Technology is Changing the Real Estate Industry

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Technology is Changing the Real Estate Industry

Real estate investors like Shalom Lamm have a keen eye for the patterns that the real estate industry has exhibited over the course of the last four decades. The Coronavirus health pandemic has changed many investors’ perspectives of the industry. Indeed, technology has affected each and every sector, and the real estate industry is in no way immune to these changes.

Brick and mortar retail has been hit hard by the pandemic and the reasons are obvious. E-commerce platforms provide consumers with the unique ability to shop and engage retailers without having to worry about exposure to other people that might endanger them.

When it comes to the ways technology has therefore changed the real estate industry, the changes have indeed been substantial. The effects of the Coronavirus pandemic on the real estate industry will be severe, for many decades to come. This is according to Shalom Lamm, an expert in the real estate field.

Adam Ferrari, CEO of Ferrari Energy, Discusses Managing a Team in a Remote Workplace and Responding to Issues Effectively

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Adam Ferrari, CEO of Ferrari Energy, Discusses Managing a Team in a Remote Workplace and Responding to Issues Effectively

 

The coronavirus outbreak has forced businesses to embrace the digital age through remote work. Unfortunately for managers and superiors, less contact can be a challenge, and adjusting to new proactive managing tactics can require more energy than they would like to expend. 

 

Adam Ferrari, a petroleum engineer and entrepreneur, earned his degree as a chemical engineer, graduating magna cum laude. After working in both the engineering and finance sectors, he decided to establish his own mineral acquisition company, Ferrari Energy, in Denver, Colorado. To manage effectively in a remote workplace, CEO Adam Ferrari says that business leaders should anticipate their manager’s needs and implement a strategy for a well-organized response. He goes into further detail on tips to help:

 

Review Common Remote Work Challenges

To gauge what supervisors need when it comes to figuring out the most effective guidelines for managing remote workers, the first move for any business owner should be to research and review common challenges of working remotely. The coronavirus has forced all businesses to revert to working from home, so you can likely learn from other’s mistakes. 

 

Identify Expectations and State Them Clearly

Every business has its own set of processes that allow the company to flow and function. With each process comes a list of expectations, and every company (especially those transitioning to remote working) should identify their expectations and clearly state them. 

 

Set Communication Strategy

When managers are working remotely and no longer have easy access to their team, it is crucial to implement alternate communication strategies such as Slack or Zoom. Have managers engage with the employees they supervise as often as possible while avoiding unhealthy micromanaging habits.

 

Practice Full Transparency

Clear communication comes with full transparency from all levels of a company. Just as employees’ expectations should be clearly stated, all business exchanges should be subject to the same expectation. Commit to embracing an open door policy. This means encouraging questions, providing supportive answers, and being open about issues or bumps in the road. This will lead to sustainable and effective team productivity.

 

Continue to Build Employee Relationships Remotely 

While it might be a more straightforward task to develop a relationship face-to-face, managers should continue to build solid relationships no matter where the employee is working. A remote worker’s relationship with management has a similar feel to that of a long-distance relationship and will require the use of technology to stay connected and engaged. It might require more commitment and time, but it will pay off in the long run if both parties are committed to making it work.

 

Set Aside Time for One-on-One Evaluation 

A great way to develop remote employee-manager relationships is to set aside time for both parties to engage in one-on-one evaluations. This allows management to evaluate employees’ work habits, efforts, strengths, and weaknesses and provides employees the opportunity to communicate what works best for them. One-on-one evaluations can be done quarterly, monthly, or even weekly. 

 

About Adam Ferrari

Adam Ferrari is an accomplished petroleum engineer and founder of Denver-based mineral acquisitions company, Ferrari Energy. After working in both oil and gas as well as finance, CEO and entrepreneur, Adam Ferrari decided to bootstrap his own business. Since the inception of Ferrari Energy, Adam Ferrari has established himself as an expert in mineral rights and acquisition and has used his success to give back to his community. Aside from his work as a CEO, Adam is a philanthropist who routinely donates to a multitude of non-profit organizations such as Freedom Service Dogs, the Denver Rescue Mission, St. Jude Children’s Hospital, Coats for Colorado, and Next Steps of Chicago.

 

 

 

 

How To Hire Remote Workers

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How To Hire Remote Workers

The world is slowly shifting to a remote-heavy workforce, and with good reason. The recent viral outbreak has made it necessary to remain away from public gatherings and spaces until the danger subsides. Businesses stand to benefit from this as much as workers. Business News Daily notes that working from home increases productivity. Unfortunately, a lot of businesses don’t have protocols in place for hiring remotely. Public speaking personnel such as Dr. Prem Jagyasi are exceptions to the rule since their reputation speaks for themselves. However, for other staff, a business needs to figure out its hiring protocol for remote workers. This article will cover the things that companies should look for when hiring their remote employees.

1. Proactive Approach to Problems

The Harvard Business Review mentions that there are times when an employee should be proactive and when they should defer to authority. In a standard workplace environment, this is a valid case since the hierarchy exists to ensure that workers follow protocol. However, when an employee starts working from home, he or she can’t be in constant contact with their higher-ups as if they were in the same building. The onus for making individual decisions falls to the employee. Having a proactive employee in such a position can be a blessing to their direct manager and the business as a whole. Encouraging employees to make their own decisions comes with helping them understand the company’s vision and mission as a whole.

2. Direct and Rapid Communication

Employees should know when to communicate. In a remote environment, communication and accessibility are essential because some projects are on a strict timeline. Forbes suggests that communication should be fostered as part of the company culture if remote working is to succeed. Clear, concise communication skills, therefore, should be part of the package that a business looks for when hiring a new employee. They should be able to voice their concerns freely when necessary. Additionally, they should never be unreachable during work hours.

3. Teachability

Most university graduates are unaware of the work environment they enter in their first job. This response stems from the fact that university degrees don’t really teach students much; they just act as signposts that the employee is teachable. Teachability is a crucial component in finding the right fit for remote work within a company. Your business will grow and evolve as time goes by, and you need someone who will be able to adapt to its development. Teachability is a long-term consideration that helps you to find staff that benefits the business throughout their employment.

Not the End of the World

While the global economic slowdown has impacted businesses severely, they continue to operate in a limited fashion as they get used to the new restrictions. The world has changed, and industries have changed along with it. Hiring remote employees isn’t an option anymore. Having a guideline for what those employees should demonstrate sets a framework for hiring the most competent workers for your company.

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